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Solutions |
Shannon Peel |
Business Development Specialist |
Carennedy |
A Review of the Latasia Jewelry Direct Sales Business by Shannon Peel |
When trying to decide which Direct Sales company to partner with can be a difficult choice because there are so many different ones out there. In the months ahead I am going to analyse and review different companies in order to help you make an informed decision. I am starting this project off with Latasia Jewelry since I am a rep and have first hand experience with the company. I didn't start off looking for a direct sales business, my mom sold Mary Kay for years and I did sell Creative Memories in the past, I was looking to start something from scratch that helped promote these companies to the Calgary and Okanagan marketplace, not to sign up as a rep. So why did I sign on as an Independant Consultant, and why did I choose Latasia Jewelry. The reason is simple, it was new, it was cheap to sign up, I received $963.00 of jewelry in the kit, the margins were outstanding and most important -- NO MINIMUM REQUIREMENTS after my first $1,500.00 retail. I didn't have to sell just to keep my status as rep, which meant no pressure. I could try different things and if I failed it didn't matter because I could try again and still be a rep. I was also moving from Calgary AB to Vernon BC and I could sell in both places, there were no territory boundaries. This worked out really well because after two and a half months I moved back to Calgary AB and I still am looking at another move to Red Deer AB thanks to my husband getting his dream job in Ponoka AB four days after we moved to Vernon BC. Yes life has been full of surprises lately and if you think it's hard to start up a new business, try doing it when your moving every two months. The surprise came when I found out how easy it was to sell the jewelry. I'd put it out on the table talk for all of two minutes and then answer questions as guests tried it on and they bought lots. It was hard getting that first party though when you don't know anyone and it didn't lead to anymore so I had to come up with different ideas to get the product in front of people. Being able to take credit card payments helped as well, especially when taking an order via email or phone. All orders are entered via the website and all credit card payments are as well. The product was different and the quality was good but it was the prices that mattered. The different price points meant that any guest could go and buy something, even if all they spent was $10.00. The different styles meant that a guest could find something that fit their wardrobe and their budget. The warrenty meant they could safely invest in a piece and if something happened return it, just like at Wal Mart, but with better quality products and way better service. The hostess rewards meant that the hostess received lots for opening her doors. I could be a hostess for all orders that weren't party related and due to the number of trade shows & ladies nights out I did, there were more non party orders than party orders and my kit recieved the hostess rewards. I never had to convince anyone that they needed to change brands, or that the product was worth the price tag. It is a product that I can wear and showcase in the public. The catalogs are affordable - small ones run $0.22US and the full catalog runs $1.25 US. I always carry some in my purse and hand them out whenever I can. That's how I booked a party in Vernon. When I started delivery was only 2-3 days after ordering. With the rapid growth of the company and Christmas, backorders have been common and delivery has started taking 1-2 weeks and due to the rapid growth communication was slow coming and I had orders come after trade shows and ladies nights out. However, this is only growing pains and I'd rather be with a rapidly growing company than one that was slowing down. As well, when I called they did their best to get it out to me on time, it really isn't their fault that UPS couldn't deliver over night to Enderby, BC and kept calling it "Enderberry." and once I'd put my Alberta Postal Code in instead of my Okanagan Postal Code, ya working on autopilot creates problems. Fed Ex did a great job at overnight delivery to the Okanagan area. Party orders are sent directly to the hostess, which means no delivery, unless your like me and want to deliver to each person that ordered, then you can have the party orders come directly to you. In Canada the Credit Card system of the company is ineffective because you loose money on the sale. The other issue is the exchange rate that confuses the client when they get their bill and find that they paid a CDN price and were charged in US dollars. This works for the client while the Canadian dollar is relatively stronger but this won't last. With a strong CDN dollar the rep leaves money on the table, with a weaker CDN dollar the rep and client looses. I am in the process of reasearching other options like monaris and propay and paypal. In today's web based world, many reps want a company that allows them to sell online, this is not the case with Latasia Jewelry. They do have a website that you are able to purchase a limited number of pieces online, but not all the pieces. As well, you can't sell directly from your website. This policy does follow their company goal of being a relationship company. You don't form relationships with someone who you don't meet. You are able to send people catalogs and have them order via email or over the phone, so people still can order from the convienence of their home. I hope that this review was helpful, if you have any questions please email me and I will get back to you or call me at (403)455 9600. If you are a direct sales rep and want to write a review for your company and have it posted on this site, please feel free to email it to me or if you don't want to write it but want to do an interview that I'll then write up for you please contact me. |
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